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March 29, 2022

How to Design Impactful Custom Food Packaging

By: admin/Packaging

Proper food packaging is essential to ensure that the delicate food products are transported from one place to another without any problems. Problems with packaging can put off the customers, and they are likely to go with the competitor’s products instead.

This is why it’s essential to work with the right Canadian food packaging suppliers, so your products can be appropriately packaged. In this blog, we discuss some tips to design your custom food packaging in an impactful manner.

Tips for Designing Custom Food Packaging

  1. Reflect brand’s identity on the design : Since the packaging is often the first point of contact for any customer, Canadian food packaging suppliers will tell you how important it is to reflect the brand’s vision and identity on the design. From the color and size to the materials and shape, the packaging should showcase what the brand stands for. Let’s say the brand believes in sustainable practices; then, the food packaging should be eco-friendly. The company’s logo and name should also clearly communicate the brand’s message.
  2. Think about the particularities of the packaging : When working with custom food packaging supplies in Canada, think in broader terms instead of just focusing on the design of the package. One should consider the packaging materials and if it protects the item while fitting with the brand’s environmental policy. Businesses also need to think about how the custom food containers should be constructed and if the size or the shape of the package would allow easy storage and distribution. This will ensure that every element of the packaging is in accordance with what the business needs.
  3. Think about the shelf impact : Shelf impact refers to how the product looks on a store’s shelf. With so many products around yours, it is essential to consider whether the product will look tempting and jump out to the customers or not, compared to other alternatives.
  4. Consider the food packaging regulations : It is also essential to take the food packaging regulations into account, according to national and local law. Food packaging supplies in Toronto and other cities would be better able to guide the businesses regarding the regulations they need to comply with. For instance, some local laws require the ingredients to be displayed on the packaging, emphasizing the allergenic ingredients.
  5. Conclusion : Food packaging is essential to ensure that the food products are kept protected and reflect the brand’s vision and mission. To get your custom food packaging solutions made, contact Coleman Containers today.
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