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July 10, 2023

Understanding the Importance of Packaging in the Cosmetic Industry

By: Coleman Containers/Cosmetic Packaging

The cosmetic industry is a powerhouse of sensory marketing, leveraging not only the quality and effect of the products but also their visual and tactile appeal. Packaging, thus, is more than a mere protective covering; it plays a pivotal role in the consumer’s purchasing decision. It reflects the brand’s image, ensures the product’s integrity, and […]

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May 11, 2023

Why Custom Mailer Boxes Are Essential for E-commerce Stores

By: Coleman Containers/Custom Packaging

The E-commerce industry continues to grow, and with it, the competition among businesses. As an online store owner, your ultimate goal is to stand out from your competition and attract the most customers. The first thing customers see when they receive their purchase is the packaging. Custom boxes in Toronto can help you stand out […]

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